Sales and marketing tips for selling digital products
Whether you’re a new business owner or adding online digital products to your existing store, keep these tips in mind:
Create a great digital product
The first criteria for creating digital products is to add value to your customers’ lives. Since you’re competing with free content on the web, invest in building a product people can’t find anywhere else.
Promote a free lead magnet
Regardless of how much your product costs, create a light version of it for free. A free product can help you build an email list you can sell to in the future. It also opens the door for upselling and retargeting potential customers with different promotions. Free products can build trust between your business and potential customers.
Start an affiliate program for your product
Affiliates are a huge source of traffic and sales for creators selling digital products. Find influencers who are established and trusted in your industry and offer them a commission for each sale they make. You can create different percentages for different affiliates, so if someone has a large audience, you can give them a higher commission rate to promote more and attract customers.
Collect preorders
A great way to get early sales is by giving a discounted “early bird” price. If you’re releasing a new digital product, you can offer a 50% discount for the first 100 buyers, then 25% for the next 100 buyers, and then release the product at full price after the 25% discount runs out.
Offer a money-back guarantee
If you’re hesitant about offering a warranty on your products, it makes sense. Some people could buy and use your product then ask for their money back. But it’s all a part of running an online business. The rewards of higher conversion rates outweigh the small percentage of people who may abuse the policy. A money back guarantee shows potential buyers you’re putting the risk on you, not them.